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Home » Penguin Recovery


All things we enjoy and love come with an imposed penalty eventually. The Google Penguin update has shaken the SEO world completely and has managed to drastically remove spam and hoax websites from their search engine. No matter how customer friendly Google is trying to become, this penalty comes as a huge disaster for various online websites and businesses. It would be pointless arguing over the usability of this algorithm as along with removal of genuinely hoax sites and links, it has led to the undeserved demotion of various useful and reliable sites with unnatural links and anchor words. Moreover, to be fair on Google’s part, they have simply developed an algorithm that punishes without the discriminations- black and white.

In the Pre Penguin era, SEO “professionals” ruled the content marketing world and using unethical means to increase public visibility and hike up rankings in search engines. Creating unnatural links and artificially raising rankings became a common enough rule. As penguin came up and cut companies off their ventilator, most of them were left wondering as to what happened to their support system. Without even them realizing, Penguin had demoted them and had caused probably irrevocable and irreconcilable damage, costing a few of them their entire business.

Well, there have been instances wherein companies have bounced back to their original ratings after being slashed by Penguin. There have been instances of no recovery too, but taking corrective measures and staying aboard during the crisis is the key to recovery. Naturally, the first thought that comes to mind is to get rid of the unnatural links because that is the reason you are being slashed in the first place. However, it is not as easy as it sounds.

Firstly, the internet footprint is extremely hard to erase. There is no 100% certainty that every mark of your connection with a link will be completely erased. It always comes back to haunt you. The only way to be completely sure of its removal is to disavow from the link. Although this is easy to do, it certainly comes with its own set of repercussions. While disavowing your site from the unnatural ones which do not get you any public outreach and traffic, you end up losing the sites which get you the necessary traffic and grabs public eyeballs. This is the major reason why sites face such damage from the Penguin Penalty.

Secondly, just taking up this corrective action is rarely enough. It removes you from Penguin’s radar, but it also removes the public quotient from your website, which in a way is the lifeline of your business.  However, removing the unnatural links is equally important. What should be done in this situation? Nothing will work in the first place without detoxicating the site.

The key to come out of this vicious circle is to create natural and reliable links to your website. Remember, ten reliable sites are much better than thousand spammed ones. Be linked to the sites that truly get readers and users back to you.  With patience and ultimate content of your links, readers are bound to return. Creates content which awes and inspires the public. Use the lesser known but extremely reliable data.

Another way to attract your readers is to get inspirational and influential people write for you. This will automatically get their followers to your page and also because they have written the content, in all certainty they will want to promote it further. So create links and develop strong contacts to influence people in your direction.

Another way to create strong online presence and develop it into a reliable reputation is by participating on various blogs and discussions. Voice your opinion and participate smartly in these discussions. These threads have the power of reviving your company right up without you even realizing about it. However, after doing the blog participation can equally take away the attention you want from your public.

It's been often quoted, “any publicity is good publicity.” Without entering a debate on this topic, this quote essentially throws light upon the importance of public relations. Try to get publicity through out of the box ideas. This displays your creativity and creates a reputation. Mystery and comedy are always the right way. However, like everything else, if not handled properly, it can create blunders. Moreover, trust us, that publicity will not be good publicity.

Do not use pointless and senseless anchor texts on your websites. As they are difficult to keep a track of, you never know when one of those will connect to a spammed site and you’ll get slashed again. The last thing you want is to get the unwanted Penguin attention.

Check and keep updated about the Penguin updates. Try to update your website before it so as to know if your efforts are bearing any fruits.

Lastly, keep patience. There is no magic wand that will revive you. As the slashing happened after a long time, the revival is going to take longer. Be prepared, and prepare the site to stay in the game for the long haul rather than short term gains. Only then are you completely secure from any future Penguins and Pandas that Google might launch.


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